Updated Jun 17, 2009 - 12:14 pm
Help Wanted: Auto industry expands online
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KIRO Radio
The car industry is hurting, but that's not stopping a company in SoDo from expanding.
The Cobalt Group is an online marketing and advertising company that also provides customer leads and analyzes data for car dealerships. You'd think that with the auto industry in such distress, now would not be the time to expand or that dealerships would not be willing to open their pockets for ads.
John Holt told MyNorthwest.com that you'd be making a mistake with that attitude. "When the smoke clears, there will still be 16 or 17-thousand dealerships," the CEO and co-founder of Cobalt said.
"They will spend eight billion dollars a year on advertising, and a significant amount of that is going to move from traditional media to the internet," he added.
The Cobalt Group has 11 jobs available in the Seattle area and a few other locations in California and Ohio.
Since this is an online business, knowledge of web services is pretty much a given. "Not only expertise in the content area, knowing Java, having experience in product management, but also looking for people who are resilient, have vigor, and are collaborative," said Julia Pizzi, the vice president of Human Resources at Cobalt.
And you don't need to know about cars to find a home at Cobalt. Holt follows the Tom Landry principle when it comes to employees. He wants players. He'll figure out the positions later.
"What it's really about is to be fully committed to something," Holt said. "I like to look for people that are fully committed to all the things in their life and who don't really see a distinction between work and play. They just want to give fully to all the things they do."
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